Drinks are constantly evolving to offer the population more beneficial options for the body. A start-up from the Rovira i Virgili University (Tarragona) has created a drink based on water kefir, which they hope will revolutionize the market in 2018.
PROKEY is the probiotic soda that many will want
It is not common to drink soft drinks within a healthy and balanced diet, much less with a probiotic base of kefir. This drink was created by a doctor in biochemistry and an industrial engineer. In an amateur way, they made water kefir at home with water without chlorine, sugar, lemon, dates and fermentation microorganisms , since there is no such offer in supermarkets. So they embarked on a new adventure and thought they could put it up for sale.
They assure that "it is a drink that has many properties, that facilitates digestion and that boosts the immune system . In other markets, such as the United States, there has been a great variety of refreshing probiotic drinks for about ten years, but in Europe it arrives late ".
PROKEY is still in the growth phase and aims to establish itself in the market little by little. Consumers are more and more risky to try products, so this probiotic soft drink could end up being a sales leader in Spain.
In 2016 it was the first time that PROKEY went on sale with four types of versions : traditional, mint, ginger, coconut and hibiscus. According to a small market study, they confirm that their consumers are between 30 and 50 years old, care about health and have medium-high purchasing power.
Healthy ingredients?
These drinks are designed for anyone, with any type of intolerance or who wants to take care of their health one hundred percent. Lactose-free, gluten-free, suitable for vegans, low in sugar and calories and, above all, without chemicals. The nutritional labeling is really amazing, the raw materials are taken care of (being ecological) and the caloric intake of a bottle is 30 calories .
It can be an interesting drink to drink occasionally, but it should never be a substitute for water. The consumption of probiotics should also be moderate so that it does not negatively affect our body.
You can buy them through their website or in some herbalists.
