During the last hours a debate has been opened that we did not expect in 2020. Should cribs be smart to calm babies and adapt them to the new era? It is undeniable that parents live immersed in mobile phones, tablets and smart watches, so SP Future has wanted to take a step further in integrating technology with the little ones.
Although it seems like a social experiment (both the web and the spot seem quite suspicious), there is no doubt that there would be those who would pay for a crib that provides stimulation, calms down and teaches languages to a baby. Although the same brand also offers a rocking horse and a smart highchair , both with screens a few centimeters apart. Is this the future?
SP Future: smart cots, rods and highchairs
We want to know everything about our children, and we demand that we train them in everything that we were not capable of in our childhood. Weren't you good at languages? You want your child to learn English and Chinese before he starts speaking. Under this premise, the idea of a smart crib with four screens has been created.
In addition to learning languages, play interactively or calm when unveil at midnight, parents will know the pulse rate and blood oxygen saturation at all times. Yes, as if we put babies in a smartwatch.
The brand says that thanks to technology "it will improve your social skills and prepare you to succeed when you grow up ." Would it be better to use screens instead of improving psychomotor skills with the use of toys and puzzles?
But we don't just have a smart crib. SP Future also opts for a rocking horse (with screen) that has thousands of scenarios that will keep your child entertained and learning other countries and cultures … Without leaving the room! Everything always under the premise of "freeing" parents to take care of their own children on time.
And, if it is difficult for you to feed him, you have the SP Highchair that will keep your baby entertained so that he feeds correctly and you will create a calm and happy family connection moment. The highchair will emit images that will help your child to concentrate and eat better; in addition, to have games to learn vocabulary about food in several languages.
Multiópticas is behind the social experiment
After seeing the commercial and the opinion of several influencers who are knowledgeable about babies (see Verdeliss with seven children), it would not be surprising that it was a social awareness campaign.
The ad leaves you cold. Even the father has a certain macabre air, seeking his own tranquility instead of attending to his descendant when he cries. We want everything to be done by a machine (we thought the Roomba was fun, eh!), But when we see a baby surrounded by screens barely two months old, the debate flourishes. Would you put your child in a cabin with four screens and WiFi network?
It causes me some doubt to think that this brand exists and that it intends to sell these products with the critical opinion of influencers who have come to know them closely. Is this anti marketing or a great sales strategy? For now there is no price, no way to buy any product. We will continue to wait.
[Update]: Multiópticas is the creator of this unreal experiment . The objective was to raise awareness about the responsible use of screens, since by the time a child turns 18 they will have spent more than 26,280 hours looking at screens. Fortunately, this crib does not exist, although half of the children under 5 have access to a screen.
