Due to the current isolation situation, the gyms had to close their doors to the public; But just as one door closed, another opened: the beginning of personalized online training at the hands of a personal trainer.
In order for a trainer to give a good training session that yields the expected results for clients , he must have three specific factors that he must know in detail: the main aspects that every good personal trainer has to handle, how a personal trainer should organize himself and online training.
Once the personal trainer knows well these three essential aspects, he will be able to relate positively with most of his clients, make his training classes more specific according to the demands of the clients and discover how to make himself known in the market. field of online training and take advantage of its advantages.
Before going into context, it is good to emphasize the importance of hiring a personal trainer.
Why hire a personal trainer?
Mainly, people look to hire a personal trainer to get good information about workouts . In addition, to obtain good supervision when performing the exercises and different movements, to know if they are doing them correctly or if they are making a mistake that could cause some type of injury.
With the supervision and advice of a personal trainer, people will be able to meet the different proposed objectives (which will vary depending on each person) at the end of a certain period of time.
Basic knowledge that a personal trainer should have
1. Main aspects to be a good personal trainer
A personal trainer must be clear about what a client is looking for when hiring their services, this would be:
- Supervision: the client seeks a professional to monitor the technical execution of their objectives.
- Individualization: the client wants the training to be according to their level of physical condition, pathology, context, among other conditions.
- Motivation: not all people have a level of motivation to carry out a training, so they seek to hire a person to accompany them in the training process, motivating them to achieve their goal.
- Adherence: People look to coaches to help them commit to their training.
- Achieving objectives: the client seeks a professional to give him the necessary keys to achieve the objectives.
In addition to knowing what a client is looking for in a personal trainer , it is important to have a good relationship and communication with the people you are going to work with. What is meant by this? Highly important but not usually highlighted: how a trainer should transmit his knowledge (verbally) to his client. Not all people have prior knowledge of how to do the exercises, they may not have the physical conditions necessary to complete an exercise session.
A trainer must transmit his knowledge in the easiest and most detailed way so that people can follow the guidelines of each exercise. It is important to give clear information that makes clients feel comfortable talking to the trainer, making the training a more pleasant experience.
2. How can a good coach be organized?
As we all know, organization is important when developing a task or teaching a class , in this case personal training. To answer this question, it is necessary to be very clear that the organization of a personal training is different from that of an online training . So the real question would be: how should an online personal trainer be organized? There are a number of conditions that you have to take into account when teaching your online classes, which are:
- Welcome email: it is recommended that each trainer send a welcome email to their clients, it can be a general message where they explain all their services, the way they work and where they try to “connect” with the client so that the client opt for their services online.
- Initial evaluation: through the elaboration of questionnaires or tests, the trainer evaluates the physical condition of his clients. In this way you will know what type of training you should apply to your client with the intention that he can achieve his goals.
- Training prescription: once the client fills out their questionnaire or test, the trainer will prescribe a series of exercises or training routines according to the person’s physical conditions.
- Follow-up: the trainer should follow-up with his clients (recommended at least once a week) if the person already has a good physical condition. On the other hand, if the client has never done physical activity before or if they have some type of pathology, it would be advisable to maintain constant communication.
3. Online marketing to provide personal training
As a personal trainer, you should know that when presenting your services online, you have to take into account that there is great competition , since you are not the only person who carries out this type of activity, so your prices should be quite adjusted to your knowledge and the strategies you provide during a personalized training.
Since there is a lot of competition on the Internet, the best thing you can do is try to reach a much larger audience through the sale of your services at an affordable cost , in this way you will be the option of a large number of people who They do not have a large sum of money. Once you have connected with your clients, you can offer your other types of training service (if they want it to be for much longer, a specific training, through the achievement of certain objectives, among other services). For the additional services you must add an added value to your online classes.
What many trainers do not take into account is that, although an online training is quite similar to a face-to-face one, it will never be the same type of relationship with people, so the value of an online class cannot exceed the of a face-to-face, so it is essential to connect with your client from the beginning .
Finally, if you are not an expert in the digital field and you want to reach a greater number of customers, then you should hire a service of digital marketing experts that will help you increase your number of customers and your profit margins.
How can you get many clients to want to work with you? Through videos and free (quality) content. Thanks to this you will be able to reach a large number of people, who through your videos and recommendations will want to hire your services.
Finally, it is recommended to follow all these specifications if you want to be a good personal trainer , whether in a local gym or through online classes. You must remember that you must advance at the same pace as technology advances.
