The term LifeStyle has become overly popular in recent years. Since the blog bubble burst, the different social networks have been adapting to this concept that seeks to show a "lifestyle". However, you may not yet understand what this word is in English and what are the benefits that we can get.
What is the origin of Lifestyle?
Alfred Adler, was an Austrian physician and founder of a school of individual psychology that designed the term lifestyle. It is just as important to live our life as it is to have our own experiences. And so he wanted to make us understand it, alluding to the fact that each person has a unique lifestyle throughout their existence. This concept is what has caused thousands of people to use the Internet and social networks as a window to different experiences, relationships and consumption habits.
The social network most impacted by Lifestyle is Instagram. Through audiovisual content (photos or short videos), people bring their day to day closer to other users. These influencers can be lovers of food, beauty, fashion, sports, travel, experiences, animals , etc.
Today, creating content is considered a profession with certain ties to advertising and marketing. That is why the higher the quality of the publications, the more likely it is that a brand will fixate on the account. Many companies prefer to spend their advertising budget on influencers who show a closer and "honest" opinion .
Less and less people are watching television or listening to the radio, so brands need to contribute with other types of advertising. The best way is to find a Lifestyle account focused on the audience they need. In this way, the product will be focused directly on the sector of the population of interest.
What benefits does this concept bring?
Union with people with the same interests
Just as we like to choose series and movie platforms that have content of our interest, social networks with the LifeStyle concept are the union of many people. If you like fashion, cosmetics, adventure sports, the typical gastronomy of towns or discovering hidden places, social networks can bring you closer to everything you are looking for, and in a very concise way.
Why follow people who do not show photos or videos of our interest? In addition, the possibilities of meeting people with the same tastes are expanded.
Personal care
Normally, Lifestyle is linked to a healthy or caring lifestyle. You will like to follow accounts that teach healthy recipes, nutritious food options or sports experiences that help you stay in shape. They will even encourage you to take care of your appearance with inspiration from clothes or home decoration, for example.
Search for experiences
We are sure that without social media, half of us would not have so many experiences. We want to go to magical places to take photos and show them to our fans. We are motivated to seek activities that fill us with anecdotes and encourage other people to do the same.
Influence on other people
As we said before, many brands prefer to hire an influencer who talks about a product or recommends a place. Advertising a hotel with a sea view on an Instagram account is probably more powerful than in a paper magazine.
In addition, an effect of trust is created in a reference, which generates higher expectations when buying or choosing a trip.
